Business / Overview

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Brands that succeed with new ways of social ecommerce

Hello Merch

Started in 2008 by Sam Means as an outlet for artists to manufacture and sell merchandise, without giving up their rights by signing major label-style merch contracts.

hellomerch.com

MUJJO

Crafted by Hand - Each Mujjo sleeve or touch screen glove is a reflection of mujjo's passion for beautiful and minimal design.

mujjo.com

hard graft

Hard graft. monie.ka and James. Austrian and English. We design lifestyle and tech accessories including iPhone cases, iPad cases and laptop bags for a living.

hardgraft.com

Sprayground

An exclusive lifestyle brand selling deluxe backpacks and accessories. Conceptualized for the consumer consistently on the go and carries his/her life in a bag.

sprayground.net

The Challange

Sam Means started Hello Merch as an outlet for artists to manufacture and sell merchandise online and on tour, without giving up their rights by signing major label-style merch contracts. The outlet was created, but Sam still faced the difficult task of reaching the same audience as major labels.

The Result

As soon as Sam started working with Fancy, he knew he made the right choice. Within hours of posting on the site, Fancy users could not get enough of Hello, and Sam saw unprecedented sales figures.

The Challange

Mujjo always knew that working with Fancy was a good idea, but they never expected the amount of success they have come to realize. After working with Fancy, Mujjo has burst onto the gadgets and accessories scene and now Mujjo is filling homes with their beautiful designs. Mujjo was able to start expanding beyond just gloves and now makes some of the most popular sleeves for Apple devices.

The Result

Mujjo always knew that working with Fancy was a good idea, but they never expected the amount of success they have come to realize. After working with Fancy, Mujjo has burst onto the gadgets and accessories scene and now Mujjo is filling homes with their beautiful designs. Mujjo was able to start expanding beyond just gloves and now makes some of the most popular sleeves for Apple devices.

The Challange

Hard Graft began as a small UK based shop, but was not sure how to bring their stylish look to the world. They knew that their products would be popular outside the UK, but didn’t know how a small operation could reach the entire world.

The Result

Hard Graft knew that Fancy shipped worldwide, but didn’t realize how extensive Fancy’s international presence was. After taking a few minutes to get up and running on Fancy, Hard Graft became not just a UK phenomenon, but a worldwide sensation.

The Challange

Sprayground’s cutting edge design and elite boutique distribution has revolutionized the backpack industry. However, while Sprayground quickly become the go-to backpack for the stylish and daring, they continued to have trouble reaching cyber shoppers.

The Result

Joining Fancy expanded the reach of Sprayground and exposed the brand to an increased variety of fans. From the small town online shopper to the tech savvy celebrity, Fancy is the driving force behind the growth of Sprayground.