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$60 USD / approximately %s
Dieter Rams: As Little Design As Possible. This comprehensive monograph covers both Rams' life and his work, as well as his ideas on good design, which continue to inspire designers and consumers today.
This beautifully designed book includes a wide variety of visual material, including sketches and technical drawings, photographs of Rams' work as well as his life, archival material from both Braun and Vitsoe, Ingeborg Rams' subtle photographs and Vitsoe's playful graphic design and advertising. This book will appeal not only to fans of Dieter Rams' work, but to everyone drawn to the message behind his 'ten commandments' of good design - which are really ideas about how we can all live better and more sustainable lives.
A personal foreword by Jonathan Ive evokes the influence that Rams has had on his own work and, by extention, the objects with which so many of us share our everyday lives.
Dieter Rams was born in Wiesbaden, Germany in 1932. In 1955 he began work at Braun, a company at which he became head of design in 1961, and at which he stayed until 1995. While there, he produced and oversaw some of the seminal products of the twentieth century, including radios, shavers and kitchen appliances. At the same time, he designed furniture for a small company, Vitsoe + Zapf (later Vitsoe), which is still in production today. In addition to his work as a designer and design manager, he is well known as a lecturer and for his 'ten commandments' of good design, which advocate innovative, useful and durable products.
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